Strategies for Marketing a Small Business - Volume 3: Amplifying Your Digital Presence
- Dina Liberatore
- Jul 11
- 6 min read
Updated: 6 days ago
In this volume, we will explore marketing strategies for small businesses to amplify your digital presence. I want to help you reach your goals with these small steps that can lead to excellent results in your business. After all, you’re running a business with limited time and resources! That’s why I’ve focused on a few high-impact, low-cost strategies to help you strengthen your brand online and reach more people without overwhelming yourself. Below is a structured guide of actionable tips (with examples) that you can start implementing today.
Are There Really Low-Cost Ways to Improve Traffic?
Yes, but "low-cost" always has a tradeoff. Don't forget about the iron triangle. The practices outlined below will help you save money and increase traffic, but they may not necessarily help you save time.
These tips are designed to be practical and easy to understand, enabling you to integrate them into your workflows.
Guide to This Post
In this post:
- Tips 8 and beyond in upcoming volumes
Tip 5: Repurpose and Reuse Your Content
Get Multiple Uses Out of One Piece of Content: Save time (and sanity) by repurposing content you’ve already created! For example, if you write a blog post with “5 Tips,” break those tips into five short LinkedIn posts over a couple of weeks. If you record a webinar or a podcast, transcribe the key points into a written article or a series of tweets. This way, one effort can be transformed into multiple pieces of content across different channels, extending your reach without extra workload.
Extend Your Reach with Minimal Effort: Repurposing is a tried-and-true strategy. In fact, about 70% of small businesses regularly repurpose content to boost their brand visibility. It’s effective too! Nearly half of those saw engagement jump by 11–25% through content reuse. You’re making the most of what you have, which is key when you have limited time.
Maintain Consistency When Repurposing: Ensure that when you tailor the content to each platform, you keep the core message and branding consistent (tying back to the branding tip!). For instance, the tone of a how-to guide can be casual on Instagram and slightly more professional on LinkedIn, but it should still convey the same helpful tips. This consistency makes your cross-posted content reinforce each other rather than feel disjointed.
Example: I love to use my blog content as inspiration for my newsletters and social media posts! The next time you create juicy educational content for your business, think about all the ways that you can re-implement the duplicate content in different formats across the many platforms you may post on. This helps you save time and reach audience members where they are likely to find you, as you probably have different audiences on different platforms.
Tip 6: Smart Social Media Use (Focus & Consistency)
Pick Your Battles and Your Platforms: You don’t need to be everywhere on social media! Identify where your target audience hangs out most and focus on one or two platforms instead of stretching yourself thin across five or six. For example, a B2B consultant might concentrate primarily on LinkedIn, whereas an artisan crafter might devote their energy to Instagram or Pinterest. By focusing your effort, you can show up more consistently and authentically, rather than feeling overwhelmed by trying to post on every network.
LOCAL TIP: Kitsap County residents and business owners are on Facebook and Instagram. If you serve the local community, spending your time focused on those platforms is a great way to reach your audience!
Set a Manageable Posting Schedule: Consistency beats frequency when you’re a one-person team. It’s perfectly okay if you post once a week or a few times a month, as long as you maintain a regular posting schedule. Create a schedule you can realistically maintain (e.g., every Monday morning a new post, or two posts a week on set days). Audiences appreciate reliability; even infrequent but regular content will keep you on their radar. You don’t have to post daily to stay visible – engaging once or twice a week, plus some commenting, can be enough.
Batch and Schedule Content to Save Time: A great way to stay consistent without daily effort is to create your social posts in batches. Set aside a couple of hours to craft all your posts for the next week or month, and use free scheduling tools (like Buffer, MetroCool, Odoo, Zoho Social, or even the built-in Facebook/Instagram scheduler) to publish them automatically. Batching content can save you time and reduce stress because you’re not scrambling for today’s post. Instead, you get it done in one focused session and free up the rest of your week.
Engage, Don’t Just Broadcast: Social media is meant to be social! Set aside a few minutes to respond to comments on your posts, leave thoughtful comments on others’ posts, or participate in relevant groups/communities. This genuine engagement increases your visibility and builds relationships at no cost. Over time, people will start recognizing and appreciating your presence. It’s often through these small interactions – answering a question in a LinkedIn group or thanking someone for a retweet – that you gain loyal followers and even referrals, all without a penny spent on ads.
LOCAL TIP: Staying active in local Facebook groups is a great way to connect with your audience. It's about finding the right groups and ensuring they allow promotional posting, if that's your goal!
Tip 7: Start a Simple Email Newsletter
Build an Audience You Own: Social media algorithms can change, and followers might miss posts. But if someone joins your email list, you have a direct line to them! The subscribers in your email list are already interested in hearing what you have to say. So, starting a basic email newsletter (using free plans on platforms like Mailchimp or Mailerlite) is a low-cost, high-return way to nurture leads and customers. Even if you send just one email a month, it keeps your business at the forefront of people’s minds.
High ROI for Little Cost: Email marketing consistently offers one of the best returns on investment. Industry figures show you can get an average of $36 back for every $1 spent on email marketing. For a small business, this is huge! Essentially, email lets you reach hundreds of people for the cost of a cup of coffee. Unlike paid ads or fancy campaigns, sending an email newsletter might only cost you a couple of hours of writing, yet it can directly drive sales or repeat business.
Keep It Valuable and Light: Your emails don’t need to be long or complex. In fact, shorter is often better (people are busy!). You might share a quick tip, a relevant personal story, a special offer, or a roundup of your recent blog posts. The key is to provide value so that subscribers are glad to see your name in their inbox. For example, a local gym owner might send a “Workout of the Week” every Friday, or a freelance accountant could share a monthly tax tip for small businesses. Readers learn to expect and look forward to these helpful nuggets.
Conclusion
When you’re running a small business with limited time and resources, it’s all about making strategic moves that stretch your effort further. Repurposing content lets you stay visible without reinventing the wheel. Focused social media keeps you consistent (and sane), while batching and engagement build authentic relationships. Starting a simple email newsletter gives you a direct line to your audience—one that’s low-effort but high-impact.
Each of these strategies helps you show up professionally without burning out. The goal isn’t to do more—it’s to get more out of what you’re already doing. Your digital presence should work for you, not the other way around.
Thanks for reading!
My name is Dina Liberatore, and I am the founder of Idena Designs. I aim to help small businesses and entrepreneurs grow their website traffic and build a digital presence that sets them up for long-term success! I live and work in Bremerton, Washington, with a focus on business in Kitsap and Pierce Counties. I love helping business owners find peace in the storm with well-implemented workflows and organized project mapping, taking them from brainstorming to launch seamlessly!
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